Central Saint Martins Camera Style
Font: http://www.csm.arts.ac.uk/museum - Central Saint Martins Museum and Study Collection
Thursday 17 April 2014
lethaby
Central Saint Martins Camera Style
Wednesday 16 April 2014
Monday 28 May 2012
Portfolio Statement
My portfolio comprises works that may be divided in two different categories: the practical and the conceptual works. My brief options during the year were chosen with a maybe unconscious intention of them being somehow connected.
The conceptual part of my portfolio explores philosophical and theoretical concepts using photography. The project ‘It’s a Digital Moment’, for example, intends to prove philosophical theories through the conduction of experiments. The ‘Lethaby’ project was an approach towards the documentation of a feeling in images, which expresses some of the theories addressed in the ‘It’s a Digital Moment’ project. Lastly, the ‘Bauhaus: art as life’ brief experiments with Bauhaus’ design theories through the comparison between its pieces and the Barbican’s architectural shapes and environments; the project also explores the atmosphere of the Barbican Estate in a fantasy perspective based on Calvino’s literature.
As for the practical part of my portfolio, the objective was to develop practical informative pieces. It contains works inspired by human centered design, design thinking and design for communication and information. The ‘D&AD Typocircle’ project aims towards an objective and effective communication to the design community of the main ideas of respected designers; the layout of the supplement was minimal and informative even though contextualized in my personal experience of visiting those studios and interviewing the designers. The ‘Parts of a Book’ project also follows the user-friendly concept of design in relation to the layout of a book. The ‘Risk Management’ project is a clear example of human centered design where I intended to translate a complex subject into a layman-friendly graphic piece. With the “Mapping the Internet without the Internet’ project my idea was to apply the web crawling concept to the library environment through the mapping of books according to their bibliographic references; my aim was to study the inter-connections of knowledge and its organization in physical spaces and how that information could be useful.
What would seem to be two unrelated categories ended up being intrinsically related, which I was able to recognize through the perception of and engagement on the creative processes of the works. For example, the conceptual ‘It’s a Digital Moment’ intends to address complex themes in a more understandable way, which is the basis of all the practical projects – finding a way to inform and communicate easily and effectively. Outcome 2 of the ‘Lethaby’ project intends to represent the atmosphere of a place in the form of photographs whereas in the ‘D&AD Typocircle’ the representation of an atmosphere through the use of personal statements of my experience was also found important in the development of a practical and informative work. Therefore, even though the two threads of logic – conceptual and practical - seem distinct in scope, the immersion in concepts and theories in the creative processes of my conceptual works allowed me a solid background to enable the creation of practical and yet substantial, communicative and informative pieces.
The conceptual part of my portfolio explores philosophical and theoretical concepts using photography. The project ‘It’s a Digital Moment’, for example, intends to prove philosophical theories through the conduction of experiments. The ‘Lethaby’ project was an approach towards the documentation of a feeling in images, which expresses some of the theories addressed in the ‘It’s a Digital Moment’ project. Lastly, the ‘Bauhaus: art as life’ brief experiments with Bauhaus’ design theories through the comparison between its pieces and the Barbican’s architectural shapes and environments; the project also explores the atmosphere of the Barbican Estate in a fantasy perspective based on Calvino’s literature.
As for the practical part of my portfolio, the objective was to develop practical informative pieces. It contains works inspired by human centered design, design thinking and design for communication and information. The ‘D&AD Typocircle’ project aims towards an objective and effective communication to the design community of the main ideas of respected designers; the layout of the supplement was minimal and informative even though contextualized in my personal experience of visiting those studios and interviewing the designers. The ‘Parts of a Book’ project also follows the user-friendly concept of design in relation to the layout of a book. The ‘Risk Management’ project is a clear example of human centered design where I intended to translate a complex subject into a layman-friendly graphic piece. With the “Mapping the Internet without the Internet’ project my idea was to apply the web crawling concept to the library environment through the mapping of books according to their bibliographic references; my aim was to study the inter-connections of knowledge and its organization in physical spaces and how that information could be useful.
What would seem to be two unrelated categories ended up being intrinsically related, which I was able to recognize through the perception of and engagement on the creative processes of the works. For example, the conceptual ‘It’s a Digital Moment’ intends to address complex themes in a more understandable way, which is the basis of all the practical projects – finding a way to inform and communicate easily and effectively. Outcome 2 of the ‘Lethaby’ project intends to represent the atmosphere of a place in the form of photographs whereas in the ‘D&AD Typocircle’ the representation of an atmosphere through the use of personal statements of my experience was also found important in the development of a practical and informative work. Therefore, even though the two threads of logic – conceptual and practical - seem distinct in scope, the immersion in concepts and theories in the creative processes of my conceptual works allowed me a solid background to enable the creation of practical and yet substantial, communicative and informative pieces.
Tuesday 7 June 2011
Monday 6 June 2011
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